Diana Food debuts a line of organic colors

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Diana Food North America (Hasbrouck Heights, NJ) has launched a new line of non-GMO, USDA-certified organic colors for foods and beverages. All of Diana’s colors are carefully sourced by a team of agronomists, working closely with local farmers and seed developers throughout the world, ensuring the company’s standards for natural integrity, as well as color-vibrancy, and impact-on-taste. This ensures a quality product and a fully transparent, traceable supply chain.

The new line of colors includes a blue shade from spirulina, a pink/reddish shade from red beet, as well as naturally-occurring yellow, orange, red, and purple hues. Diana can also create specialized blends for customers seeking more custom color solutions. “Diana Food has a legacy of ‘natural’ that preceded coloring foods,” said Teresa Kilgore, category manager, sweet and beverage, for Diana Food, in a press release. “Our commitment to selecting the best of what nature has to offer is an accidental coincidence that works to our customers’ advantage in natural, organic colors.”