CRN launches virtual, two-day conference for marketing, communications professionals

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The Council for Responsible Nutrition (Washington, D.C.; CRN) is launching a conference for marketing and communications folks in wellness industries—WellComms. The virtual, two-day conference held June 16 – 17, 2021, will host six sessions featuring top subject matter experts and provide opportunities to deepen interpersonal connections with industry decision-makers.

“CRN has its finger on the pulse of the wellness industry’s needs,” said Brian Wommack, CRN’s senior vice president of communications, said in a press release. “Marketing and communications professionals from top companies in the dietary supplement, nutritional ingredient, and consumer packaged goods spaces are seeking inspiration and solutions to help them amp up staff bandwidth, generate sales, and drive growth—while being asked to do more with fewer resources. That’s where WellComms comes in.”

Previously available only to CRN members, the 2021 WellComms conference is debuting both a new name and an expanded mission to provide a forward-thinking conference experience. In a February 2021 CRN survey, industry marketing and communications professionals reported the biggest challenges they face in their work right now, including workload and staffing issues, is a need for best practices education in media outreach, balancing stakeholder communications overload, and a desire to understand emerging trends in a post-COVID-19 marketplace. As such, this year’s session topics include emerging trends in the business of wellness, getting your team to work smarter, not harder, and “The Situation Room”—a 100% interactive session that solves attendees’ workplace dramas in real time.

“We clearly identified unmet needs among decision-makers in the larger wellness industry,” said Kendall Ridley, CRN’s senior director of communications, in a press release. “WellComms will bring value to these key players, the professionals who shape the consumer brand experience and drive sales.”

To learn more and register, visit crnwellcomms.com.