CRN launches consumer campaign to promote literacy of Supplement Facts label

Photo © iStockphoto.com/dlewis33 

The Council for Responsible Nutrition (CRN) has launched “Label Wise,” an education campaign to inform consumers of upcoming dietary supplement label changes and improve label literacy. The campaign calls specific attention to the “Supplement Facts” label changes mandated by FDA, offering easy-to-understand information that consumers can expect to see when shopping for dietary supplements over the next few years, as companies come into compliance.

“The ‘Supplement Facts’ label had not been updated for many years and it was time for the labels to reflect the current science and nutrient needs of Americans,” said Brian Wommack, senior vice president, communications, for CRN, in a press release. “With the support of its members and a creative outside agency, CRN has developed a campaign that accomplishes many goals, in particular, communicating that Supplement Facts labels are changing to better provide consumers the information they need to make informed choices about their health.”

On the campaign’s website, www.BeLabelWise.org, visitors will find a two-minute video explaining key change to the “Supplement Facts” panel, a consumer facts sheet, an infographic, and an interactive how-to for reading the supplement facts. There is also a stakeholder toolkit that hosts educational content which can be used by anyone and customized to meet brand requirements.

“The campaign’s assets are intended to assure consumers that the label changes are positive and helpful. However, they will only achieve that if they reach consumers, which is why we are looking to industry and other stakeholders to help spread the word and share the Label Wise content,” said Wommack.