Celesta, Nurish partner to launch beverages that support sleep and stress

Photo © iStockphoto.com/Camrocker

Celesta Company LLC and Nurish Brands, Inc. have partnered to launch a line of beverages – utilizing Celesta’s ingredients and sold through Nurish’s Feel portfolio of functional beverages– that support relaxation and sleep.  Celesta's branded ingredients included in these beverages are SlumberMor and RnRMor.

“The increased pressures in today’s society have consumers seeking solutions to improve relaxation and sleep,” said Dave Lafond, Celesta CEO, in a press release. “We’re excited to partner with Nurish and leverage the strengths of our combined companies to provide consumers with a relevant and effective solution to a growing concern.”

Lafond said its sleep ingredients underwent a proof-of-concept clinical trial to measure their effectiveness through Bluetooth headbands that measure brain signals and a participant questionnaire. “The ingredients showed significant improvements in sleep quality without being habit-forming or causing grogginess,” he said. “We’ve set out to change how brands think about sleep and relaxation products, and our solutions will elevate the industry’s expectations for these ingredients.”

Nurish, CEO Brian Turner,said in a press release that Nurish is confident in the partnership and its unique offering for stress and sleep. “Together we will better serve our customers in providing options that improve overall health and wellness,” Turner said.