Capsoil Foodtech names Doron Safrai CEO

Photo from Capsoil Foodtech

Capsoil Foodtech (Israel), by Prodalim, has named Doron Safrai its new CEO. Capsoil patented a process for converting oil into water-soluble powder. This enables ingredients like nutritional oils, fat-soluble vitamins, and lipid-based nutrients to be included an expanded range of foods and beverages, as well as new dietary supplement formats.

According to the company, “Capsoil technology has significant advantages over other powders and oils on the market, including efficient production processes, multiple product formats, reduced dosage requirements, improved absorption, better bioavailability and efficacy, and longer shelf life.”

Safrai is the former CEO of microalgae-ingredients firm Algatech. The former CEO of Capsoil, Nir Ilani, will remain on the Capsoil board. Safrai has an extensive background in the food, beverage, and dietary supplement industries, including internationally in North America, Latin America, Europe, and Asia-Pacific. He has more than 20 years of experience in executive, general manager, sales, marketing, and business development roles, including at companies like Tambour, Keter, SodaStream, and Galam Group.

Capsoil will soon open its first U.S.-based manufacturing site in Winter Garden, FL. “The opening of our state-of-the-art plant in Winter Garden, FL, also gives us a strong foothold in the largest nutraceutical market in the world and effectively positions us for future successes as we begin evaluating our expansion into the European Union and the Asia-Pacific regions,” said Safrai in a company press release.