Brevel and The Central Bottling Company form partnership to develop algae-derived functional beverages and dairy alternatives
The algae-derived protein power is developed using Brevel’s proprietary technology.
Image courtesy of Brevel
In a February 4, 2025 press release1, microalgae protein company Brevel, Ltd. announced a partnership with the Israeli beverage company, the Central Bottling Company (CBC Group). As part of the 10-year long term purchase agreement, the companies will create and commercialize functional beverages and dairy alternatives containing Brevel’s algae-derived protein and oils.
"We feel extremely fortunate to collaborate with, and enjoy the support of, such a major force in the beverage arena not only in Israel but also internationally," stated Yonatan Golan, Brevel's co-founder and CEO, in the press release. "This co-venture will be instrumental in keeping Brevel at the forefront of developments in food-tech and climate-tech."
CBC Group, Israel’s largest beverage company, already has a presence in Eastern Europe and South Africa/MENA region.
Brevel will provide its raw ingredients, including extracted protein, functional oils and antioxidants, for the products. To create its algae-based protein, the company uses a concurrent application of light and sugar fermentation in indoor bioreactors. The combination unites the processes of photosynthesis and fermentation. The white, neutral-tasting powder contains 60-70% microalgae protein concentrate.
Brevel’s algae-derived protein powder can be integrated into a variety of food and beverage applications including meat, dairy, and egg alternatives. It replicates the textures, flavors, and behavior of animal proteins and still meets comparable sensory experiences.
CBC Group invested nearly $20 million in Brevel in its last seed-funding round. In addition to being the franchiser of juice and dairy brands, CBC Group is also the national franchiser of the brands Coca-Cola, Carlsberg, and Muller.
"As we pursue our strategy of continuous innovation to deliver superior products that respond to evolving trends and customer demands, partnering with Brevel is a natural fit," stated Lihi Rothschild, head of innovation for the CBC Group. "The company's groundbreaking approach gives us the opportunity to explore new categories and solutions and opens new doors in terms of the range of exciting consumer applications we can offer."
In June 2024, Brevel open its new commercial factory in Southern Israel, which can produce hundreds of tons of microalgae protein powder each year. As noted in a press release2 covering its grand opening, the facility covers 27,000 square feet and includes bioproduction laboratories, a food application laboratory, quality control equipment, and more.
"Our first commercial pilot plant is already primed to meet the first wave of our joint business development goals, delivering great tasting, better-for-you, sustainably sourced products to the growing population of health-conscious consumers," added Golan.
References
- Brevel Ltd. Brevel, CBC Group Team Up to Create Microalgae-Enriched Consumer Products https://www.prnewswire.com/news-releases/brevel-cbc-group-team-up-to-create-microalgae-enriched-consumer-products-302367310.html (accessed 2025-02-06).
- Brevel Ltd. Brevel Launches Commercial Plant for Microalgae Protein Supply https://www.prnewswire.com/news-releases/brevel-launches-commercial-plant-for-microalgae-protein-supply-302162956.html (accessed 2025-02-06).
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