BGG World appoints Shaheen Majeed as CEO of its three key subsidiaries

Shaheen Majeed, CEO of HB Natural Ingredients USA, and future CEO of BGG Americas and Algae Health Sciences.

BGG World (Irvine, CA) has appointed Shaheen Majeed as the CEO of three of its key subsidiaries. Majeed assumed the role of CEO of BGG’s HB Natural Ingredients USA subsidiary on January 1, 2022, and will assume the position of CEO of BGG Americas and Algae Health Sciences (AHS) upon the retirement of Bob Capelli on March 1, 2022. Majeed spent the last four years as president, worldwide, of Sabinsa Corp. (East Windsor, NJ) and prior to that, over 21 years, held numerous positions in sales, supply chain, and global marketing at the company, playing an instrumental role in Sabinsa’s growth as a leading supplement ingredient supplier.

“We are very lucky that Shaheen has joined our Team,” commented Chunhua Li, chairman & founder of BGG World, in a press release. “Shaheen is a true leader with a complete knowledge of our industry on every level. We look forward to his leadership of these key divisions of our company for years to come.”

“We searched for over a year for the perfect candidate to fill these roles; I feel totally comfortable leaving things in Shaheen’s very capable hands,” added outgoing BGG Americas and AHS CEO Bob Capelli.

“I could not be more pleased and proud to be associated with a company that is rooted in quality and deeply devoted to innovation,” said Majeed, in a press release. “I look forward to working with this incredible team of people building the sales and attention that BGG deserves in the marketplace.”