BASF Promotes Its Omega-3 Versatility

With recent acquisitions of omega-3 suppliers Cognis, Equateq Ltd., and Pronova BioPharma, BASF (Ludwigshafen, Germany) is calling itself a “verbund powerhouse” of omega-3 ingredients. At the SupplySide West trade show in Las Vegas this year, the company introduced itself for the first time as the world’s largest supplier of high-concentration omega-3s.

The newly improved BASF says its collection of omega-3 ingredients now includes natural fish oils, standard-grade concentrates, and high to super-high concentrates. While standard-grade fish oils typically house around 30–40% omega-3 EPA and DHA, BASF spokesperson Caron Blitz says higher grades can yield as much as 60% omega-3 EPA and DHA in smaller pills.

“Our customers are looking for choices, and this gives them more choices,” says Blitz. “They can keep fish oil and make it easy to swallow, or they can blend in other ingredients based on health conditions or target audiences.”

BASF’s recent acquisitions also give the company new bottling and labeling services.