B.T. Sweet launches Cambya, a plant-based 1:1 sugar replacement

Photo © iStockphoto.com/OlgaMiltsova

FoodTech start-up B.T. Sweet Ltd. (Tel Aviv, Israel) has introduced Cambya, a plant-based, one-to-one sugar replacer for food applications. The formula is uses soluble fibers, monk fruit, and select botanicals; it delivers optimal sweetening capacity without the need for masking agents and does not leave any lingering aftertastes.

“While natural sweeteners are gaining popularity, the tendency for some of them to give off a bitter lingering aftertaste limits their use,” said Gil de-Picciotto, co-inventor of B.T. Sweet, in a press release. “Cambya applies a unique process to overcome these organoleptic challenges by targeting the hydrophobic sites on natural sweeteners, rendering them less accessible to flavor receptors. This, in turn, delivers sugar-like sweetening and bulking effect.”

Yoav Gaon, CEO and business development manager of B.T. Sweet, said in a press release that its sweetening system features all the properties of table sugar in taste and texture but minus the sucrose or artificial additives. “Our goal is to bridge the gap between consumers’ desire for indulgence and the drive to curb sugar intake,” Goan said. “This solution also helps food and beverage makers reformulate their products, clean up labels, and remove undesirable ‘high sugar’ warnings currently mandated in numerous countries.”