Artemis International to introduce ElderCraft elderberry extract to U.S. market at Supply Side West 2019

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Artemis International (Fort Wayne, IN) is introducing ElderCraft branded European black elderberry extracts to the U.S. market at Supply Side West 2019 (booth #2065). The ElderCraft extracts are made from Austrian Sambucus nigra, L. of the “Haschberg” variety using Iprona Polyphenol Technology developed by Artemis International’s long-time partner Iprona (Lana, Italy), of which ElderCraft is a registered trademark. The proprietary extraction technology creates a water-soluble extract that is standardized to polyphenol and anthocyanin specifications.

“The ElderCraft branding of our premium European black elderberry extracts gives us a better marketing position from which to tell our highly differentiating and competitively superior product story including clinical studies using ElderCraft, and responding to the growing importance of traceability,” says Leslie Gallo, president of Artemis International, in a press release. “We look forward to telling the ElderCraft story to everyone who visits our booth and samples ElderCraft at the upcoming Supply Side West and who also attends our science and technical presentation on ElderCraft at the show floor theatre.”