Apura announces partnership with EPC Natural Products ahead of SupplySide West 2021

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Ahead of SupplySide West 2021, Apura Ingredients (Chino, CA), a supplier of low and no-calorie sweeteners, has announced a partnership with EPC Natural Products Company, which offers integrated sensation optimization through its portfolio of taste and flavor modulators.

“Today’s consumers are pressuring developers to reduce or eliminate sugar in their products, but they are unwilling to sacrifice sweetness, mouthfeel, and delicious taste,” said Apura Ingredients’ president Nancy Hughes, in a press release. “We are very excited to initiate this strategic partnership with EPC, a company we’ve long admired that has an impressive heritage and technology platform in taste modulators. Together, we will be able to create the most flavorful sugar reduction solutions for our customers.”

“We’re confident that Apura is the right partner for us in the U.S. market,” said Jack Shi, president of EPC. “Apura is uniquely positioned at the forefront of the ever-evolving sweetener industry, and they can tackle the most technically challenging food and beverage formulations with sophistication and expediency. Together, we’ll strive to better serve our U.S. customers in providing healthy taste- and cost-optimized formulations that refresh expectations for sugar-reduced, nutritional, and functional products.”

Apura will be at booth #2326 at SupplySide West offering samples containing EPC flavor modulation ingredients, including a protein shake with EPC’s Proust 200 and Savarin ingredients, a mint candy that contains EPC’s Proust 100, oat milk that contains EPC’s ThauMagic and TasteAroma products, and flavored water beverages with Proust 100, TasteAroma, and Zestaroma.