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The Nutritional Outlook Podcast Episode 30: Rockstar energy claim substantiation and use of nutraceutical ingredients

The producer of botanical ingredients and organic berries is expanding to reach customers in the U.S. and Canada.

March 29th 2024

Podcast

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

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The Nutritional Outlook Podcast Episode 30: Rockstar energy claim substantiation and use of nutraceutical ingredients

The producer of botanical ingredients and organic berries is expanding to reach customers in the U.S. and Canada.

Manufacturers could benefit from leveraging fiber to give their products a "healthy halo."

Senate Committee has released the text of 2024 Farm Bill, with changes to hemp regulations

TamaFlex achieves FFC registration in Japan

The U.S. Senate Committee on Agriculture, Nutrition, & Forestry has introduced the Rural Prosperity and Food Security Act, which will serve as the Senate’s draft for the 2024 Farm Bill.

TopGum launches honey-based gummies

NXT USA has announced that the patented ingredient TamaFlex has been officially registered as a Food with Functional Claim (FFC) in Japan by the Consumer Affairs Agency (CAA).