ADHD omega-3 jelly chews launch in CVS stores

Photo from Vitux AS and SFI health.

A first-of-its-kind medical food for children and adults with attention-deficit/hyperactivity disorder (ADHD) is debuting in more than 4,000 CVS stores in the U.S. The product, called Equazen Pro Jelly Chews, offers a high dose of omega-3 fatty acids and is delivered in a unique, jelly-like chew that melts in the mouth.

According to marketer SFI Health, the product’s original softgel version, Equazen Pro, is “backed by 15 years of research and 19 published clinical trials” and is already a well-established product in Europe. It contains 1700 mg of omega-3 fatty acids per serving to support focus, attention, and balanced mood, the firm says. “It is designed to address fatty acid deficiencies common in people with ADHD and some related neurodiverse conditions that cannot be resolved by normal diet modifications alone,” the company’s press release says. The product is being sold in the U.S. as a medical food to be used under medical supervision.

Now, the company is introducing a kid-friendlier version, called Equazen Pro Jelly Chews. This product comes in a unique, melt-in-your-mouth jelly chew developed by Vitux AS (Norway), called ConCordix Smart Chew. According to the companies, “The new Equazen Pro Jelly Chews carry a clinically relevant dosage not possible with gummies, have a natural fruit flavor, and no fishy smell, taste, or burps, which will improve compliance among children, and some adults, who have difficulties swallowing softgels.”

It explains: “ConCordix technology is designed to mirror the way we eat food, which includes chewing, swallowing, and digesting. It delivers tiny oil droplets of nutrition stabilized in an emulsion, similar to how fatty acids are stored in fish. These tiny droplets increase contact surface in the digestive system, increasing absorption and bioavailability.” The chews are contained in single-serving blister packs.

“We are excited to step into the chewable category with Equazen Pro Jelly Chews because they carry a clinically relevant dosage, which was not possible with gummies. With their natural fruit flavor and no fishy smell, taste, or burps, Jelly Chews will improve compliance among children who have difficulties swallowing softgels,” said SFI Health’s Americas General Manager Divya Ramakrishnan in a press release.

Vitux AS Senior Vice President Sales and Marketing Marc Van Maris added: “Everyone tends to be surprised when they first experience this new delivery technology. You can read about it and research it, but until you try a sample for yourself, you won’t understand why ConCordix Smart Chews are so readily accepted.”