A Responsible Immune Health Market: From Claims to Consumers
*Live: Wednesday, June 2, 2021 at 2pm EDT | 1pm CDT | 11am PDT* More companies than ever are claiming that their products or ingredients support immune health. But do all these products actually support the immune system? And what benefits should consumers realistically expect? In this webcast, learn best practices companies should follow to set appropriate expectations. *On Demand Until June 2, 2022*
Register: https://www.nutritionaloutlook.com/no_w/immune
Event Overview:
The immune health product category has never been hotter, with more companies than ever claiming that their products or ingredients support immune health. But do all these products actually support the immune system? And do consumers understand how immune-support products work and what benefits to realistically expect? In this webcast, we take a look at the need for responsible marketing to ensure that the immune health category will maintain credibility with consumers and sustain its successes long-term. What best practices should marketers follow, and what information should they convey to consumers about immune health products to set appropriate expectations? What can companies still do better?
Key Learning Objectives:
- Learn how various immune-support ingredients work, including which ingredients stimulate the immune system short-term versus long-term
- What not to say: Get an overview of some of the irresponsible immune health marketing practices seen in the past year
- Learn what consumers tend not to understand about immune-support products.
- Hear experts discuss best practices and tips for what companies can do better to market these products more responsibly
Speakers:
Katie Bond, Partner, Lathrop GPM
Tobe Cohen, Executive Vice President and Chief Growth Officer, Pharmavite
David Foreman, RPh, Founder and President, Herbal Pharmacist
Time and Date: Wednesday, June 2, 2021 at 2pm EDT | 1pm CDT | 11am PDT
On Demand Until June 2, 2022
