4 Facebook Advertising Tips for Nutrition Firms: Pay for It
Facebook no longer enables free advertising. Here's what nutrition firms can do.
Bite the bullet, buy the boost. Even though the deal is not nearly as good as before (posts used to be free), buying a “boost” from Facebook to reach everyone who has “liked” your page is still relatively inexpensive compared to other advertising. “Facebook placement is really, really cheap compared to other channels,” said Meltwater's Nuccio in her blog. “I have a consultant friend who works with a charity, and they saw their organic reach tank by 90%-from a reach of 750 to about 75-with the recent changes. They then spent $200 for promoted posts, and they reached 4500 people.”
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The Nutritional Outlook Podcast Episode 35: Prioritizing Women's Health Research and Innovation
October 28th 2024On this month's episode of the Nutritional Outlook Podcast, Cepham's founder and president, Anand Swaroop, discusses the company's recent announcement to prioritize women's health research and innovation.
The Nutritional Outlook Podcast Episode 34: Demystifying Prebiotics and Postbiotics
September 30th 2024In this episode of the Nutritional Outlook Podcast we are looking back on a webcast Nutritional Outlook hosted in May, called “Demystifying the Prebiotic and Postbiotic Markets.” During that event, Sandra Saville, director of education and communication for the International Probiotics Association and Dr. Jessica A. Younes, scientific director of the International Probiotics Association debunked myths about prebiotic and postbiotics, and defined the respective categories to help manufacturers better understand how to responsibly formulate and market prebiotic and postbiotic products.
