2018's Biggest ingredient sales surprises
2018’s most unexpected supplement sales trends, according to SPINS.
As if anyone needed further convincing that 2018 was a year full of headlines, headaches, head fakes, and headscratchers, the gyrations of the vitamin, dietary supplement, and herbal products sector drive it home: You almost need a super-strength cognitive-energy tablet just to keep up with it all.
Or, as Kimberly Kawa, retail reporting analyst, SPINS LLC (Chicago), puts it with much greater subtlety, “A panoramic view of the supplement industry reveals some noteworthy findings.”
She can say that again. Over the past 12 months*, we’ve seen marquee ingredients shake in their shoes, strapping upstarts make their ascent, and the usual suspects continue to give consumers who trust them and brands that market them value.
All of which is why we quizzed the experts at SPINS on the biggest-and most surprising-supplement sales stories of 2018. Click through the following slides to ride the ups and downs of the functional year that was.
*All sales numbers are courtesy of SPINS and cover the 52 weeks ending December 2, 2018. Statistics are derived from a cross-channel aggregate data pull of multi-outlet (MULO), natural, and specialty-gourmet retailers of the total U.S. market, unless otherwise specified.
Photo © AdobeStock.com/adragan
