Nutritional Outlook Vol. 28, No. 1

Vitamin B12 is gaining steam in the cognitive health category and proving to be a supplement to watch.

Despite its controversy, kratom is a top-selling ingredient that consumers see value in. That said, brands need to work hard to demonstrate safety and quality of kratom products in the absence of legal regulatory status. Will kratom be able to overcome its stigma for even more growth and consumer acceptance?

The hydration category and ingredients within the category are continuing to see immense growth as a broader range of consumers see the value in hydration products for daily maintenance and well-being.

Mushrooms are emerging as powerhouse ingredients in wellness, with consumer trends and innovation driving growth in multiple categories.

A multipurpose supplement with growing popularity, beet root is shaping up to be a noteworthy and versatile ingredient to watch.

In collaboration with market research firm SPINS, Nutritional Outlook provides a deep dive into 2025's top trending ingredients and categories in nutraceutical products, including B12, beet root, hydration, mushrooms, and kratom.

Younger cardiovascular health consumers seek value in multi-ingredient or multi-benefit formulas.

What do the new "healthy" label claim definitions mean for consumers and food brands?