How can companies stand out in the immune health category in 2023?
Five key strategies for immune health brands, from private-label food supplements manufacturer PharmaLinea.
Mighty Minerals: Mineral ingredients target immune health
Emerging research shows that various minerals can help maintain a healthy immune system.
Ground support: Leveraging mushrooms’ immune health benefits
What’s in the mushroom-health pipeline?
Do immune health claims attract regulatory attention?
Here’s how to stay in the safe zone.
Is a decline in immune health supplement sales inevitable?
Or will brands find ways of portraying immune health as a relevant concern long-term?
Immune health: Show consumers the evidence
Consumers want to invest in products to support their immune health. But they also want evidence that immune-health products work.
