Frutarom Harnesses Fruit-Based Delivery System for Popular Ingredients at SupplySide West 2017
Frutarom is proposing Frutaceuticals for supplement consumers suffering from “pill fatigue."
Photo © iStockphoto.com/syolacan
During this year’s SupplySide West trade show, Frutarom BU Health (Ridgefield, NJ) announced that it is now using Taura Natural Ingredients’ (Winchester, VA) fruit pieces as a delivery system for some of its most popular dietary supplement ingredients. Taura Natural Ingredients, which Frutarom acquired in 2015, specializes in creating pieces, flakes, and pastes featuring a range of fruit, savory, and specialty ingredients. Frutarom is dubbing the new fruit pieces “Frutaceuticals.”
“Frutaceuticals are made from real fruit and designed to deliver the taste, texture, and goodness of true fruit chews. The fruit pieces, flakes, shapes, and pastes are produced using Taura’s URC [Ultra Rapid Concentration] process to quickly evaporate moisture from heat-sensitive fruits and maintain the raw material’s integrity,” explained Peter Dehasque, CEO of Taura, in a press release. “The fully automated system creates stable products that do not need added sugar, bulking materials, or preservatives.”
Frutarom is proposing Frutaceuticals for supplement consumers suffering from “pill fatigue,” noting statistics showing that alternative delivery formats are gaining traction in the supplements arena. The company is also contrasting Frutaceuticals with standard gummies. “While gummies are popular, they can be perceived as unhealthful sometimes because of added sugar and gelatin,” said Maider Gutierrez, Frutarom Health’s director of marketing, in a press release. “These real fruit pieces allow manufacturers to maintain cleaner labels by using simple ingredients that consumers trust.”
The new Frutaceutical supplements contain some of Frutarom’s most notable branded ingredients, including Neuravena (a green oat extract for cognitive health), AB-Fortis (microencapsulated, bioavailable iron), and Portusana (a purslane herb extract).
Also read:
Welch’s Brand Brings Grape Ingredients to Market
Mars partners with suppliers like ADM to bring regeneratively grown ingredients to pet food
November 25th 2024Mars (Franklin, TN) is collaborating with partners and suppliers like ADM, The Anderson, Inc., Riceland Foods, and Soil and Water Outcomes Fund through its Royal Canin USA and Petcare U.S. Inc. brands to provide financial incentives to farmers to implement regenerative agricultural practices.
Senate Committee has released the text of 2024 Farm Bill, with changes to hemp regulations
November 19th 2024The U.S. Senate Committee on Agriculture, Nutrition, & Forestry has introduced the Rural Prosperity and Food Security Act, which will serve as the Senate’s draft for the 2024 Farm Bill.
