Drink Pioneers: Beet Juice for Sports Performance
Marketers are bringing new ingredients-from cactus to hibiscus-to the ready-to-drink arena.
As previously reported by Nutritional Outlook, demand is growing for nitric oxide-boosting ingredients in sports supplements. It seems natural, then, to take the benefits of beet juice straight to endurance athletes among others.
Beet Performer is a brand doing just that. Launched early this year, the company says it is the first all-natural beet juice sold in a can. “The beet-based RTD category has been growing for several years, given the many great benefits of beet juice,” says president Matt Herzog. “Beet juice has been found to improve stamina and strength, boosting athletic performance. Beet juice also lowers blood pressure.” Natural grocery stores like Sprouts, as well as Amazon.com, are now selling the product.
<<Previous Next>>
Photo from Beet Performer
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market
November 15th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.
Senate Committee has released the text of 2024 Farm Bill, with changes to hemp regulations
November 19th 2024The U.S. Senate Committee on Agriculture, Nutrition, & Forestry has introduced the Rural Prosperity and Food Security Act, which will serve as the Senate’s draft for the 2024 Farm Bill.
The Nutritional Outlook Podcast Episode 35: Prioritizing Women's Health Research and Innovation
October 28th 2024On this month's episode of the Nutritional Outlook Podcast, Cepham's founder and president, Anand Swaroop, discusses the company's recent announcement to prioritize women's health research and innovation.
