7 Vegan Dietary Supplement Ingredient Trends

Dietary supplement companies are offering more vegan-friendly ingredients these days to fill nutrient gaps in the vegan diet, replace animal byproducts, or simply to create variety. Vegan ingredients aren’t restricted to vegans, either. A recent SPINS report(1) highlights the public’s overall growing appetite for “plant-centric diets.” As SPINS points out, more consumers in general are tending toward plant-based diets and the ingredients therein.

“Merging a plant-based, vegan mentality with a whole, unrefined ingredient profile taps into nutritional and environmental aspects consumers are seeking, even omnivores,” the report states. “Products in this growing segment don trending attribution like organic, ancient grains, sprouted, whole-grain, and ‘free of’ options that espouse the dogma to good health.” SPINS cites growing U.S. sales for vegan products, especially among “chips, pretzels, and snacks,” the largest category by far. (Source: SPINSscan Natural, 52 weeks ending 10/4/2015.)

In the dietary supplements market, the vegan trend is also evident, with expanding ingredient choices. Regardless of your reason for purchasing vegan, these ingredients can add value to finished products and in often interesting ways. From highly sophisticated ingredients to quite basic ones, here’s a brief look at recent vegan market innovations that can serve supplements.


References:
1. SPINS Trendwatch, “Plant-Based Nutrition: Plant-Centric Diet Trends in the Natural & Organic Industry.” December 2015.

CLICK ON IMAGES TO VIEW SLIDESHOWPhoto © iStockphoto.com/benhammad