7 Ingredient Sales Surprises of 2016
From the stellar growth of boswellia and branched-chain amino acids, to declining sales of whey protein and valerian, here are the supplement ingredients that surprised market experts from SPINS this year.
We’re still a few weeks away from Nutritional Outlook releasing our predictions for 2017’s top ingredients to watch, but there’s still plenty in 2016’s ingredient sales to marvel over. We asked market researcher SPINS to identify some of the ingredients in vitamins, dietary supplements, herbal products, and homeopathic products that experienced some of the most notable sales shifts in the past 12 months,* either for the better or for the worse.
Click through the slideshow to see some of the most surprising ingredient sales numbers from the past year!
CLICK ON IMAGES TO VIEW SLIDESHOW*All sales numbers are courtesy of SPINS and cover the 52 weeks ending October 30, 2016. Statistics are derived from a cross-channel aggregate data pull of multi-outlet, natural, and specialty-gourmet retailers of the total U.S. market, unless otherwise specified.Photo © iStockphoto.com/ilyast
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