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Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

The Nutritional Outlook Podcast Episode 30: Rockstar energy claim substantiation and use of nutraceutical ingredients

Researchers examined the effects of MK-7 and menaquinone-4 (MK-4) on neuroblastoma cells to understand how different forms of vitamin K2 impact the expression of genes involved in neurodegeneration and neuroinflammation.

New study shows that vitamin K2 as MK-7 may have neuroprotective qualities

Cepham's new Luteye ingredient combines lutein and zeaxanthin with extra virgin olive oil enriched with oleocanthal.

Cepham announces launch of new eye health ingredient

The challenges of translating consumer demands to validated scientific measures, and vice versa.

Consumers Say They Want ‘Brain Benefits’ — What Do They Mean? Translating the Science

The extract, called Vanizem, is sustainably sourced from Aframomum melegueta spice, is marketed for stress and mood support.

Nektium to launch new botanical extract that supports stress and mood at Vitafoods Europe 2024

Consumers are seeking benefits beyond energy such as focus and stress relief.


Adding value to energy products with other brain health benefits

Brain Health

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