Supplement for coffee drinkers? New dietary supplement aims to help consumers “process coffee better”

Photo from ThinkNOO

ThinkNOO is a new dietary supplement on the market aimed to “help the body process coffee better,” the company says. Two supplements are available: one for the morning, to be taken with your morning coffee, and another to be taken in the evening. According to the company, the plant-derived ingredients in these supplements have been shown to “help maximize the positives of coffee (energy, alertness, mental clarity, and focus) and minimize the negatives (jitters, crash, sleep issues).” The company points out that caffeine takes up to 20-24 hours to completely flush out of the body.

NOOstart is the morning product, “taken with morning coffee to regulate mental energy throughout the day, reducing morning peak jitters and afternoon slump.” Its ingredients include L-theanine (“to reduce overstimulation”), curcumin, vitamin B6, citicoline, hordenine (Hordeum vulgare), and theacrine.

NOOreset is taken in the evening “to prepare the body for sleep by helping process caffeine faster and also replenishing key nutrients lost throughout the day.” Its ingredients include rutaecarpine (an herbal extract of Evodia rutaecarpa), magnesium glycinate, boron, phosphatidylserine, zinc citrate, and melatonin.

The company says the products were developed by entrepreneur Shanonn O’Brien and scientist Steve Austin, “based on years of research and consultation from Queensland University of Technology in Australia.” The product is sold on the company’s website.